November 21, 2025
Imitation jewellery is designed to sparkle effortlessly, elevate everyday looks, and offer style without hesitation. From gold-toned necklace sets and CZ-studded earrings to silver-finish bangles and rings, artificial jewellery allows freedom of expression. However, its beauty and longevity depend largely on how it is handled. Unlike fine metals, imitation jewellery is more sensitive to daily habits — which is why proper care for imitation jewellery is essential. A 2024 accessories consumer study revealed that nearly 68% of imitation jewellery is replaced within a year due to avoidable tarnish, fading, or surface damage. What’s most surprising is that this wear is rarely caused by time alone. In most cases, it is daily routines — moisture, friction, storage habits, and chemical exposure — that shorten the life of jewellery.
This guide explains how to maintain artificial jewellery correctly, shares expert-approved methods on how to clean silver jewellery, and outlines simple practices that dramatically improve faux jewellery longevity, all without complicating your lifestyle.
Imitation jewellery is crafted using plated metals, alloy bases, and surface coatings that are designed to look luxurious while remaining lightweight. These finishes react quickly to moisture, air exposure, chemicals, and friction. Unlike fine gold or silver, imitation jewellery does not self-heal or patina gracefully — it reflects how carefully it is treated.
Think of imitation jewellery as a delicate fabric rather than armour. With mindful handling, it lasts beautifully. According to a 2023 jewellery durability report, consistent daily care can extend the visible life of imitation jewellery by up to 2.5 times, especially for gold-plated and silver-toned designs. At Nimoraa, this philosophy guides both design and after-care — jewellery should be worn often, but cared for wisely.
One of the most effective ways to improve faux jewellery longevity is by adjusting small daily habits. Jewellery should always be the last thing you put on and the first thing you take off. Perfumes, lotions, makeup, and hairsprays contain alcohols and oils that weaken plating far faster than air exposure alone. Wearing jewellery after these products have settled significantly reduces surface damage. Keeping jewellery dry is equally important. Water remains the most common cause of dullness and tarnish in artificial jewellery. Pieces should be removed before showering, washing hands, swimming, or exercising. Even brief moisture exposure can increase tarnishing by up to 40% in plated jewellery, according to a 2024 surface-finish study.
Nimoraa jewellery is finished with anti-tarnish polishing for durability, but prolonged and repeated water exposure can reduce shine over time. The advantage? All Nimoraa jewellery is repolishable, meaning its original finish can be restored professionally when needed.
How you store jewellery often determines how long it lasts. Improper storage accelerates oxidation, scratches, and stone loosening — even when jewellery is not being worn. Nimoraa provides spacious jewellery boxes and protective plastic covers designed to minimise moisture exposure. Storing jewellery pieces separately, rather than tangled together, prevents friction damage. Soft pouches or zip-lock bags help limit air contact, while keeping jewellery away from sunlight and humidity slows oxidation.
Research from an Accessories Preservation Study (2023) shows that jewellery stored in low-air environments experiences up to 60% less oxidation than jewellery left in open trays or drawers. Good storage is not optional — it is a core part of care for imitation jewellery.
Friction dulls jewellery faster than time itself. Everyday actions like typing for long hours while wearing bracelets, stacking heavily plated pieces daily, or letting necklaces rub against rough fabrics gradually erode surface finishes. Rotating your jewellery plays a crucial role in maintaining artificial jewellery practices. Allowing plating to “rest” between wears significantly improves faux jewellery longevity, ensuring your favourite pieces remain vibrant for years rather than months.
Some habits cause immediate and irreversible damage to imitation jewellery. Jewellery should never be sprayed directly with perfume, cleaned using tissues or rough cloth, stored in bathrooms, or worn while sleeping. A 2024 Jewellery Wear & Tear Survey revealed that night-time friction alone contributes to nearly 18% of premature stone loosening in fashion jewellery. Removing jewellery before bed is one of the simplest ways to protect it.
One of the most searched concerns among jewellery buyers is how to clean silver jewellery without damaging its finish. The safest method is also the simplest: gently wipe silver-finish jewellery with a soft, dry microfiber cloth after every use. This removes oils and prevents oxidation buildup. Avoid liquid dips, harsh chemicals, toothpaste, or abrasive cleaners. These methods strip plating and permanently damage artificial silver finishes. Gentle, regular cleaning is far more effective than aggressive treatments.
Imitation jewellery is meant to be enjoyed — worn often, styled freely, and repeated confidently. With the right care for imitation jewellery, your pieces don’t just last longer; they continue to look polished, intentional, and premium. When you understand how to clean silver jewellery, consistently maintain artificial jewellery, and prioritise faux jewellery longevity, you protect not just jewellery, but your personal style investment. At Nimoraa, every piece is designed to shine beautifully — and with mindful care, it will continue to do so well beyond trends and seasons. Because the life of your jewellery truly is in your hands — and Nimoraa believes in beauty that lasts.
