October 30, 2025
Jewellery choices today are no longer about owning one heavy set reserved for rare occasions. Modern wardrobes demand flexibility, comfort, and relevance across multiple moments of life. This is where the idea of the necklace set India women are choosing today has evolved — from singular, ceremonial pieces to thoughtfully curated sets that transition effortlessly from casual wear to weddings. According to a 2025 Indian jewellery consumer report, nearly 62% of women now prefer buying necklace sets instead of standalone necklaces, citing styling ease, coordinated aesthetics, and better value for money. At the same time, the growing popularity of fashion and imitation jewellery has made it possible to own multiple necklace sets for different occasions without overspending. This shift explains why brands like Nimoraa are focusing on lightweight, adaptable, and occasion-smart necklace sets rather than one-time-use designs.
Traditionally, a necklace set in India was synonymous with weddings — heavy, ornate, and worn only a handful of times. Today, however, the necklace set India market reflects a very different reality. Women are investing in sets that suit their lifestyles: workdays, casual outings, festive dinners, family functions, and weddings — often all within the same month.
This change is deeply connected to how women dress now. Outfits have become simpler and more versatile, which increases the importance of jewellery in defining the overall look. A well-designed necklace set provides instant polish without the need for extensive styling, making it a reliable choice across occasions.
Casual jewellery today is not about invisibility; it is about balance. A light necklace set casual enough for daily wear adds refinement without feeling excessive. These sets usually feature delicate necklaces paired with subtle earrings, designed to sit comfortably for long hours.
A 2024 lifestyle accessories study revealed that women are 2.4 times more likely to wear jewellery repeatedly if it feels lightweight and unobtrusive. This explains the rising demand for light necklace sets that work with kurtis, cotton sarees, office wear, and even western outfits. At Nimoraa, light necklace sets are designed to blend seamlessly into everyday wardrobes. The intention is not to overpower the outfit, but to elevate it quietly — making casual dressing feel complete rather than unfinished.
Weddings remain one of the most important jewellery moments in India, but the way women approach wedding jewellery has changed significantly. Instead of investing only in heavy precious jewellery, many now choose an artificial jewellery set for weddings that offers visual richness without the weight or cost. Industry data from 2025 indicates that artificial jewellery now accounts for nearly 48% of wedding jewellery purchases among bridesmaids and guests, driven by affordability, design variety, and comfort. Artificial necklace sets allow women to match jewellery with multiple outfits across wedding functions — from mehendi and sangeet to receptions — without repeating the same look. Nimoraa’s wedding-ready necklace sets are crafted to mirror the elegance of traditional designs while remaining lightweight and wearable. This makes them especially popular among bridesmaids who need jewellery that looks festive but feels comfortable through long celebrations.
Affordability today is not about choosing cheaper jewellery — it is about choosing smarter jewellery. Affordable necklace sets offer coordinated styling at a better value than purchasing individual pieces separately, which is one of the key reasons they are becoming so popular. Consumer research shows that buyers perceive necklace sets as 35% more value-driven than single jewellery pieces, especially when shopping online. This perception is reinforced when sets are versatile enough to be worn across multiple occasions. At Nimoraa, affordability is paired with thoughtful design. The goal is to create necklace sets that feel premium, last longer, and adapt to different outfits — making them investments in style rather than impulse purchases.
One of the strongest shifts in jewellery preferences is the demand for comfort. Heavy jewellery, no matter how beautiful, often ends up sitting unused. This is why Nimoraa lightweight necklace sets have gained such strong traction. Designed for extended wear, these sets:
Women who purchase lightweight necklace sets are far more likely to rewear them. In fact, usage data suggests that lightweight sets are worn nearly three times more often than heavier designs, making them far more practical for modern lifestyles.
What makes the modern necklace set India women prefer truly special is its adaptability. A light necklace set works beautifully for everyday wear. A more detailed artificial jewellery set suits weddings and festive occasions. Affordable necklace sets allow experimentation. Lightweight designs ensure comfort. Together, they form a jewellery wardrobe that supports every phase of life. This layered approach to jewellery ownership reflects maturity in buying behaviour — women are no longer collecting jewellery for occasions alone, but for how often and how confidently they can wear it.
Necklace sets today are not just about tradition or celebration. They are about ease, expression, and intention. Whether it’s a light necklace set casual enough for daily wear, an artificial jewellery set for weddings, or one of Nimoraa’s lightweight necklace sets designed for comfort and versatility, the right set makes dressing simpler and more satisfying.
At Nimoraa, we believe jewellery should fit into your life — not wait for special occasions. Because the best necklace set is not the one you wear once, but the one you return to again and again.
